The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man

By Tony Kelso

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

• Format: Paperback
• Language: English
• ISBN: 1538101149
• ISBN13: 9781538101148
• Release Date: September 2018
• Publisher: Rowman & Littlefield Publishers
• Length: 312 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.0" x 9.9"
• Grade Range: Postsecondary