The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business

By Steven D. Strauss

Book Overview

An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't ) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

• Format: Paperback
• Language: English
• ISBN: 1118135946
• ISBN13: 9781118135945
• Release Date: March 2012
• Publisher: Wiley
• Length: 592 Pages
• Weight: 1.61 lbs.
• Dimensions: 1.6" x 6.0" x 9.0"

Customer Reviews

Great Value

A very thorough overview of what you need to know to start and run a small business. I see other posters suggest that the program is overly general. Not my impression at all. Nine CDs here and no filler.

If you don't have a clue

This book is for the people who don't have a clue about running a small business.(like me)It was so helpful that I had to buy one for a friend.When I receive the book I was hesitant at first to give it to him because I was thinking it was to basic for him.When I did he enjoyed it more then me.Sometime we get so deep we neglect to remember the basic is the foundation.So if you don't have a clue this book for you.(and me too)

This is a Great Book!

My husband and I are planning to start our own business. We've had some vague notions of what's involved in the process, but a lot of the details were fuzzy. This book helped tremendously! It's a great overview, with lots of helpful tips, advice, resources, and information. You may need to buy additional books later that have more in-depth information on specific topics, but this book will allow you to figure out just what it is you need to know more about, and is an excellent place to start. If you are thinking about, or planning to start your own business... GET THIS BOOK.

A Real Value...

EXCELLENT book! This book is very reader friendly, and is loaded with easy to understand information, examples, plans-of-action, and descriptions of the different types of situations that a business owner might encounter. I especially liked the fact that the book, being as comprehensive as it is, still continuously holds the reader's attention as he/she is working their way through it. The author has gone to great pains to make the book (and the examples he uses) relevant, timely, and appropriate to today's small business marketplace. I give the book my highest recommendation. I plan on giving it as as a gift to several friends that are small business owners.