The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?

By Tyzoon T. Tyebjee, Ying-Ching Lin, Priya Raghubir

The Sense and Nonsense of Consumer Product Testing reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1601982623
• ISBN13: 9781601982629
• Release Date: September 2009
• Publisher: Now Publishers
• Length: 62 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"