The Science of Shopping: How Psychology and Innovation Create a Compelling Retail Strategy

by Kate Hardcastle

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.

In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled...

• Format: Paperback
• Language: English
• ISBN: 1398620467
• ISBN13: 9781398620469
• Release Date: June 2025
• Publisher: Kogan Page
• Length: 264 Pages