The SAGE Handbook of Public Opinion Research

by Michael W. Traugott

Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively...

• Format: Hardcover
• Language: English
• ISBN: 141291177X
• ISBN13: 9781412911771
• Release Date: December 2007
• Publisher: Sage Publications Ltd
• Length: 640 Pages
• Weight: 2.85 lbs.
• Dimensions: 1.7" x 7.3" x 9.9"