The Routledge Companion to Advertising and Promotional Culture

Book Overview

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138779849
• ISBN13: 9781138779846
• Release Date: December 2014
• Publisher: Routledge
• Length: 484 Pages
• Weight: 1.88 lbs.
• Dimensions: 9.7" x 1.1" x 6.8"