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The Roots and Uses of Marketing Knowledge: An Investigation Into the Theory and Practice of Marketing
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The Roots and Uses of Marketing Knowledge: A Cr... 3110631148 Book Cover

The Roots and Uses of Marketing Knowledge: A Cr...

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Edition Description

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing", the author...

Edition Details
Format:Hardcover
Language:English
ISBN:3110631148
Format: Hardcover
Condition:
$
147.11
50 Available
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