The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

By Ben Simpfendorfer

Book Overview

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

• Format: Hardcover
• Language: English
• ISBN: 113737005X
• ISBN13: 9781137370051
• Release Date: June 2014
• Publisher: Palgrave MacMillan
• Length: 238 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"