The Regis Touch: New Marketing Strategies for Uncertain Times

By Regis McKenna

Book Overview

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

• Format: Paperback
• Language: English
• ISBN: 0201139642
• ISBN13: 9780201139648
• Release Date: January 1986
• Publisher: Basic Books
• Length: 193 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 5.3" x 8.2"

Customer Reviews

Marketing & Disruptive Technologies

Very good book that explains how to market technology products. Buy this book and "Crossing the Chasm" by Geoffrey Moore to get a good understanding of the specifics of technology marketing."The Regis Touch" is a book from the eighties but is still very interesting and insightful, with lessons you can use today.