The Perfect Meal

By Betina Piqueras-Fiszman and Charles Spence

Book Overview

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

• Format: Paperback
• Language: English
• ISBN: 1118490827
• ISBN13: 9781118490822
• Release Date: September 2014
• Publisher: Wiley-Blackwell
• Length: 432 Pages
• Weight: 1.92 lbs.
• Dimensions: 0.8" x 6.7" x 9.5"