The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results- Every Time

By Bernard J Jaworski, Robert S Lurie, Bernard J. Jaworski, et al.

Book Overview

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. 

• Format: Paperback
• Language: English
• ISBN: 0877573689
• ISBN13: 9780877573685
• Release Date: September 2018
• Publisher: American Marketing Association
• Length: 292 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"