The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business

By Karl Albrecht

Book Overview

Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business: Finding the Invisible Truth about your customerCreating new, long-term rules for the GameWinning the hearts, minds, and hands of your peopleMaking all systems, policies, and procedures customer-friendlyKeeping score and leading the way

• Format: Paperback
• Language: English
• ISBN: 088730639X
• ISBN13: 9780887306396
• Release Date: May 1993
• Publisher: Harper Business
• Length: 256 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.8" x 5.5" x 8.2"

Customer Reviews

Incredible book. Fabulous. To the point and practical.

I've read dozens of customer-centered business books. This is the best. Loaded with perceptive observations and practical tools. The subtitle says it all: "Bringing the Power of the Customer into the Center of Your Business".

First three chapters convinced me to buy the book!

I borrowed the book from a colleague for a short plane trip. The first chapters seemed to sum up what I think our company direction should be. So I bought the book. I think this is a classic.