This is a guide to the basics of editing a newsletter, writing copy and desktop publishing. It describes how to write in professional news style under tight deadlines, use craft headlines, leads and... This description may be from another edition of this product.
Online newsletters have become big news in recent years. Companies large and small, for-profit and non-profit organizations, news services, religious ministries, and many special interest groups now produce their own online newsletters for distribution to their targeted audiences.Newsletter Editor's Handbook by Arth, Ashmore, and Floyd (not a legal firm), is a quick guide to publishing effective online and printed newsletters. Readers will learn about writing for the Internet, news writing, conducting interviews, copyright laws, style guides, legal concerns, grammar, desktop publishing concepts, marketing, and how best to distribute their newsletters.The book features plentiful information on gathering news and how best to publish it. Instruction about developing content stands out as one of the key benefits of the book. Readers will learn about the kinds of information that can be shared in newsletters - such as news, meeting information, feature stories, editorials, opinion columns, reports, biographical profiles, history, book reviews, letters to the editor, announcements, press releases, comics and cartoons, and promotional items.Readers will develop a greater appreciation for the roles that newsletters, editors, and writers in general have in creating and sharing information. They will also learn how to write good content. This book would make a great addition to any writer's library. It would also make a excellent workshop course book for producing newsletters!
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