Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the... This description may be from another edition of this product.
This book is not just about "The New Medium of Print," it is also about publishing books. It is a very readable book and the author speaks with authority and clarity. No technical jargon. At times you feel like you're sitting one-on-one with the author. He puts things in a meaningful historical perspective and takes you into the future, adding a person touch here and there. Photographers, especially those thinking about publishing a book, should read "The New Medium of Print."
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