The New Marketing: How to Win in the Digital Age

By Cheryl Burgess, Mark Burgess, Mark Burgess

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

• Format: Hardcover
• Language: English
• ISBN: 1526490110
• ISBN13: 9781526490117
• Release Date: September 2020
• Publisher: Sage Publications UK
• Length: 288 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.8" x 9.9"