The New Competition

By Philip Kotler, Liam Fahey, Somkid Jatusripitak

"This important new book provides a fascinating look at marketing strategies Japanese companies have used to capture world markets. It goes way beyond the cliches about Japanese firms to expose the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136120784
• ISBN13: 9780136120780
• Release Date: January 1985
• Publisher: Prentice Hall Direct
• Length: 292 Pages
• Weight: 1.45 lbs.