The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands

By Neil Taylor

Creating the name for a company, product, or brand is simplified with the knowledge presented in this practical and inspiring guide. Beginning with advice on how to select a name that differentiates... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1904879705
• ISBN13: 9781904879701
• Release Date: January 2006
• Publisher: Cyan Communications
• Length: 179 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.4" x 9.1"