The Murdoch Mission: The Digital Transformation of a Media Empire

By Wendy Goldman Rohm

A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires. The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks. Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world. Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.

• Format: Hardcover
• Language: English
• ISBN: 0471383600
• ISBN13: 9780471383604
• Release Date: December 2001
• Publisher: John Wiley & Sons
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.1" x 6.4" x 9.3"

Customer Reviews

A lively narrative and a great read full of fascinating info

The is a surprisingly good read, the narrative is lively and informative, and the information is fresh and based on exclusive interviews with the Murdochs and those inhabiting their inner sanctum.

Great Insider Perspective on a Media Giant

This book is an entertaining worldwide adventure inside Rupert Murdoch's media empire. Full of interviews with Murdoch himself as well as his sons Lachlan and James, who are in line to takeover their father's legacy. A unique view of one of the most powerful forces shaping the world of media and mass culture today.

inside the brains of News Corp.

As much as I love a good scathing scandal-heavy book, I was pleasantly surprised by the behind-the-scene look at News Corp, taken from Murdoch's point of view. Thought he is best known to me as a satirized character on The Simpsons, this book shows that his business-savvy is on point. This book wont tell you how to be a billionaire, but it certainly will show you how this man took a goal and achieved it... Big deals with leading business figures (or should I say, peers) such as Bill Gates are given appropriate coverage, as well as the power plays of despotism that will further his legacy once he's gone.