The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

By David Arnold and David J. Arnold

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 013047066X
• ISBN13: 9780130470669
• Release Date: July 2003
• Publisher: FT Press
• Length: 256 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 6.2" x 9.0"