The Meaningful Brand: How Strong Brands Make More Money

By Nigel Hollis and  

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

• Format: Hardcover
• Language: English
• ISBN: 0230342264
• ISBN13: 9780230342262
• Release Date: October 2013
• Publisher: Palgrave MacMillan
• Length: 225 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"