Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.
Ritzer has taken his popular McDonaldization theory and applied it to a host of specific topics, such as the university (and sociology in particular), the work force, leisure and other areas of life. He builds not just on his work but also on those who have taken his theory and built on it, as well as some of the masters in the social theory realm. For those who are interested in this theory, this is an invaluable addition to the body of work.
A great book, to read for all people!
Published by Thriftbooks.com User , 25 years ago
As a student in Norway, going on the course sociology, this was a great book to read. I`m going to have a review of this book at my course, in front of my professor , and the rest of my class. And i will only say good things about that book. The book contains good things about Max Weber, Karl Mannheim. A another thing whit this book, is that Georg Ritzer is using easy words, good langue and its easy to understand.I requment this book to all, either you are a student in sociology, or regular student. Even so if you arent a student, it is a good book to read,for to understand what is the McDonaldization thesis.Gaute Aadnesen
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