The Marketing Research Guide

By David L. Loudon, Morris E. Ruddick, Robert E. Stevens, et al.

Book Overview

The Marketing Research Guide carries you step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give you... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789024179
• ISBN13: 9780789024176
• Release Date: October 2005
• Publisher: Routledge
• Length: 442 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 5.8" x 8.3"