The Marketing Power of Emotion

by John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent,...

• Format: Hardcover
• Language: English
• ISBN: 0195150562
• ISBN13: 9780195150568
• Release Date: December 2002
• Publisher: Oxford University Press
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.4" x 9.7"