Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor

by Kenneth Holden

One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days...

• Format: Hardcover
• Language: English
• ISBN: 0762778490
• ISBN13: 9780762778492
• Release Date: May 2013
• Publisher: Lyons Press
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.2" x 5.9" x 9.1"