The Magic Slice: How to Master the Art of Storytelling for Business

By Jack Murray

You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to spread the word.

You need a story.

Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear.

Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact.

Whether you're a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.

• Format: Paperback
• Language: English
• ISBN: 1544524846
• ISBN13: 9781544524849
• Release Date: October 2021
• Publisher: Houndstooth Press
• Length: 322 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"