Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

By Lerzan Aksoy and Timothy L. Keiningham

Book Overview

For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear - when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life. Why Loyalty Matters includes one-user access to LoyaltyAdvisor.com, the ultimate loyalty assessment tool. The LoyaltyAdvisor is the product of a global, comprehensive research effort to identify the loyalties most important to our success and happiness. On the reverse side of the book jacket is a scratch-off sticker that reveals a unique identification code that allows readers access to LoyaltyAdvisor. This Web-based interview analyzes loyalty across multiple dimensions proven to link to happiness, and benchmarks your relationship style and loyalty level vis-a-vis the top 15% of individuals in life satisfaction. Even more, LoyaltyAdvisor allows your friends and associates to assess your loyalty, providing you with objective, confidential third party feedback. The LoyaltyAdvisor assessment will provide you with a critical guide to building deeper, truer loyalties in every area of your life.

• Format: Paperback
• Language: English
• ISBN: 1935251791
• ISBN13: 9781935251798
• Release Date: April 2010
• Publisher: Benbella Books
• Length: 264 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"

Customer Reviews

loyalty does matter

fun and easy to read. thought provoking. I really enjoyed reading this book! And it is excatly what we need in out time, in today's world. A must-read book for all the politicians, decision makers, opinion leaders and ordinary people like myself! :) Makes you think and reconsider things...

Loyalty DOES matter!

Ernest Hemmingway said, "There is no friend as loyal as a book," and now there is a book on loyalty that should be a friend to every person who is intelligently developing his or her business. The practical precepts in this volume can be applied both personally and professionally to enhance one's effectiveness and overall satisfaction. Keiningham, Aksoy, and Williams have done a masterful job of blending wisdom, philosophy, business, and plain common sense into a concise, usable tool. Roger Ferguson, LSCW

Spot On

The authors do a geat job of taking an academic approach to the subject of loyalty and presenting it in laymans terms. If you feel you have to read a business book on vacation this summer, this is the one I would recommend.

Groundbreaking indeed!

As someone who has read a lot on loyalty subject, i have to say that this book indeed offers a groundbreaking approach to understanding the importance of "loyalty". It goes beyond dollar sign. This book does not only explain why loyalty matters for businesses but also for individuals as well. And I think the most important thing is while it provides a great deal of valuable information, the book does so in a very practical way that everyone can follow and understand. I believe this is a great book not only for business people but for everyone who seek happiness in life. I expect to hear about this book a lot over the summer!