The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

by Steve Lance and Paul Kurnit

Book Overview

A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591843057
• ISBN13: 9781591843054
• Release Date: December 2009
• Publisher: Portfolio
• Length: 273 Pages
• Weight: 0.55 lbs.
• Dimensions: 1.0" x 5.3" x 7.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher