The Last Mile: Creating Social and Economic Value from Behavioral Insights

By Dilip Soman

Book Overview

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1442650435
• ISBN13: 9781442650435
• Release Date: August 2015
• Publisher: Rotman-Utp Publishing
• Length: 296 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"