The Language of Trust: Selling Ideas in a World of Skeptics

By Scott West, Michael Maslansky, Gary DeMoss

Book Overview

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 073520456X
• ISBN13: 9780735204560
• Release Date: May 2011
• Publisher: Penguin Publishing Group
• Length: 288 Pages
• Weight: 0.60 lbs.
• Dimensions: 8.3" x 0.7" x 5.5"