The Language of Organizational Styling

by Lionel Wee

Book Overview

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational...

• Format: Paperback
• Language: English
• ISBN: 110766697X
• ISBN13: 9781107666979
• Release Date: March 2019
• Publisher: Cambridge University Press
• Length: 211 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"