The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference (American Marketing Association)

By Liam Fahey

In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

• Format: Paperback
• Language: English
• ISBN: 1839827335
• ISBN13: 9781839827334
• Release Date: August 2020
• Publisher: Emerald Publishing Limited
• Length: 424 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.0"