The Inscrutable Shopper: Consumer Resistance in Retail

By Stella Minahan

Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606491717
• ISBN13: 9781606491713
• Release Date: September 2011
• Publisher: Business Expert Press
• Length: 153 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"