The Independent Video Producer:: Establishing a Profitable Video Business

By Bob JACOBS

The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to become an independent video producer, and focuses on all types of productions, from small one-man-band operations all the way through local, regional and national corporate clients, television clients, television commercials and national made-for-television movies. Taking into account the revolution in technology and in markets for video projects, this book includes the latest information on post-production planning and management, small business management, and marketing. New case studies examining the enormous area of possibilities for the marketing of video cassettes--from medium market commercial television, to promotional and educational video--help bring this edition completely up to date

• Format: Paperback
• Language: English
• ISBN: 0240803396
• ISBN13: 9780240803395
• Release Date: March 1999
• Publisher: Focal Press
• Length: 248 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"

Customer Reviews

Money well spent

I now understand why Bob Jacobs won an "Emmy" award. I picked up a copy of the THE INDEPENDENT VIDEO PRODUCER and was amzed! This is a complete manual-- a how-to manual--- on going into the video production business for oneself. In this day of emerging opportunities for video producers who know their stuff, this book is the key to unlocking a profitable future, indeed! The author demonstrates his "Emmy" winning skills throughout. The material is presented clearly and in terms that anyone can understand. All you have to do is read this thing, put what the author tells you into practice and get to work--- for yourself! As an engineer and private businessperson myself, I wish I had come across something like this when I took the entrepreneurial plunge and opened the doors to my own company. I recommend this book highly.

Good overview for the newbie

I am launching my own video production company with one employee (so far) - myself. This book did a good job of covering basic fundamentals from how to find clients to how to prepare a proposal to how to maintain professionalism, etc. A few good examples are given throughout the book as well. It could have gone into each of the topics in more detail with more examples, but this is a very good reference to start with.