The Guide to Understanding Insurance Marketing: How leading insurers promote their products, and how to make a pitch that resonates with them

By A.M. Best Company

For professionals looking to develop/execute marketing campaigns, or service providers who are courting insurance companies. Explore ways to brand/promote products, with tips from marketing experts. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1439238715
• ISBN13: 9781439238714
• Release Date: July 2009
• Publisher: Booksurge Publishing
• Length: 84 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.2" x 7.0" x 10.0"