The Global Marketing Imperative: How to Enter and Build International Markets

by Ilkka A. Ronkainen, Michael R. Czinkota, John J. Tarrant

Book Overview

Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235504
• ISBN13: 9780844235509
• Release Date: January 1994
• Publisher: NTC/Contemporary Publishing Company
• Length: 308 Pages
• Weight: 1.54 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"