The Global Corporate Brand Book

By Michael J. Morley

Book Overview

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

• Format: Paperback
• Language: English
• ISBN: 1349545511
• ISBN13: 9781349545513
• Release Date: May 2009
• Publisher: Palgrave MacMillan
• Length: 230 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"