The Fundamentals of Branding

By MelissaDavis and Melissa Davis

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2940373981
• ISBN13: 9782940373987
• Release Date: November 2009
• Publisher: AVA Publishing
• Length: 183 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.6" x 7.9" x 9.0"