The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

By Clara Shih

Book Overview

" Clara s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we re in of social business. " Tony Hsieh, CEO, Zappos NEW Best Practices and Techniques... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0137152221
• ISBN13: 9780137152223
• Release Date: January 2009
• Publisher: Prentice Hall PTR
• Length: 236 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Several pages worth earmarking!

Thank you Clara! The Facebook Era is an easy fast read full of insightful and practical information. I have earmarked several pages that offer specific instructions. I am currently developing two social networking platforms and have found her book invaluable. Thanks again! Jolinda Kohl [...]

The Facebook Era

The Facebook Era notes that it seems that in each decade there is another major innovation that changes the face of business. Social marketing is just the next logical step. Therefore, as with each previous advancement, those in the business world again need to learn new rules and master new skills. Today, many people are using Facebook to promote their work in new and exciting ways. Unlike conventional advertising, social networks like Facebook make use of personal connections. It's inexpensive and fairly easy to do. It sounds easy enough but mistakes can be costly. The Facebook Era teaches the entrepreneur the ins and outs of Facebook and several other social networks. Business owners can then use this information to pinpoint which sites and which techniques would be most appropriate given their products or services.

A must read for anyone interested in social networking.

The Author does a superb job at first painting the landscape of social networks, and who they appeal to, then offers up valuable insight into the future of the online social graph and how to use it to grow and manage your online presence. Whether starting a business, growing a business, or managing groups of friends this book is a must read for anyone looking to get up to speed with social networking craze.

Great book, Most practical.

There are several books and websites which teach you how to develop applications for facebook but there aren't any resources which explain how facebook applications can be used to generate revenue. This book explains in detail how revenue can be generated by using facebook to enhance your business opportunities. The author's personal experience in creating the first business application on facebook gives this book a huge amount of credibility. The best thing about this book for me is the author's enthusiasm. Her belief that we are on the verge of another tech revolution is inspiring and exciting and that to me makes this book all the more worth it.

Great information ...

For those trying to figure out how to use Facebook as a tool to enhance business opportunities and ecommerce, this book has a lot of the answers. Really like the case studies of how actual businesses are using social networking in real life. Of course the SalesForce - Facebook app is a huge advantage for Salesforce customers ... and its free! I also found the history and in depth analysis of why Facebook is so popular for the first time explains the phenomenon in simple and understandable terms. If she is even half right in her belief that we are on the verge of another breakthrough which will be as big as was the creation of the internet, this book will have prepared you and will be worth it.