The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

By David B. Thomas and Mike Barlow

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

• Format: Hardcover
• Language: English
• ISBN: 0470886021
• ISBN13: 9780470886021
• Release Date: February 2011
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.1"