The Evolution of Media

By Noll, A. Michael Noll, A. Michael, A. Michael Noll, Michael A. Noll

Book Overview

A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.

• Format: Hardcover
• Language: English
• ISBN: 0742554813
• ISBN13: 9780742554818
• Release Date: December 2006
• Publisher: Rowman & Littlefield Publishers
• Length: 214 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 6.0" x 9.3"