The Everything Guide to Social Media: All You Need to Know about Participating in Today's Most Popular Online Communities

By John Lester and John K. Waters

KEYNOTE: The ultimate user's guide to Facebook, Twitter, Flickr and more! Millions of people belong to social networks, but a surprising number of them still don't know a tweet from a tweep. With this guide, you'll master the lingo, tools, and techniques you need to participate fully in the social media movement. Written in friendly, nontechnical language by acclaimed high-tech reporter John K. Waters, this accessible handbook covers the full range of social media services, including: *Messaging and communication (Blogger, Twitter) *Communities and social groups (Facebook, MySpace, Buzz) *Location-based social networking (Foursquare) *News and tagging (Digg, StumbleUpon) *Collaboration and cooperation (Wikipedia, Wikispaces) *Photo and video sharing (Flickr, YouTube) *Opinion and reviews (Yelp, Epinions) Waters helps newbies become comfortable with social media--and shows more experienced users how to expand their presence online. With a special section on leveraging the growing power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time! AUTHOR: John K. Waters has been covering the Silicon Valley information technology beat for nearly twenty years. He writes about social media for several print and online publications, and he has met and/or interviewed many of the people behind the top social media services, including Facebook founder Mark Zuckerberg and Second Life's John Lester.

• Format: Paperback
• Language: English
• ISBN: 1440506310
• ISBN13: 9781440506314
• Release Date: November 2010
• Publisher: Everything
• Length: 285 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.7" x 8.0" x 9.2"