The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing

By Gilbert Guide

Book Overview

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

Legal landmines every successful entrepreneur must avoid
Business practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL "

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

• Format: Paperback
• Language: English
• ISBN: 0425194094
• ISBN13: 9780425194096
• Release Date: August 2004
• Publisher: Penguin Publishing Group
• Length: 336 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.9" x 6.5" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

patent, copyright and trademark law...thorough and easy

Definitive guide on patents, trademarks, copyrights, tradescrets, licensing. I especially enjoyed the use of entertaining anecdotes, like the case of the Dallas Cowboy Cheerleaders suing the producers of the movie "Debbie Does Dallas" to explain trademark tarnishment.

CEO Life Saver

As owner of a company that does custom, innovative ornamental iron work, I am very concerned about creative and intellectual property issues. This book hits the mark!

No substitute for an attorney, but VERY useful

As the author makes clear, this book is no substitute for competent legal advice, but you'll be FAR more likely to receive legal advice you can use if you read this book first. Gilbert explains intellectual property (IP) alternatives, issues, and procedures in a style and language you can understand. She makes clear that many issues are NOT clear and helps you understand applicability and consequences of choices such as...

Informative and entertaining!

As a sales engineer for a software company, I often get involved in contract negotiations and issues surrounding copyrights, licensing and trade secrets. I initially picked up this book to use as a reference guide on these topics. When I began scanning through it, however, I got drawn further and further in between the covers. The book is well organized and is fun and easy to read/understand for a non-technical person like...

This book rocks!

Trying to help a friend who has an idea for an invention, I picked up this book to try to get the process rolling. This guide really educated me, giving me so much necessary information and the examples of actual cases helped to clarify questions I had. The author has a real handle on the subject and she is very thorough and detailed without being boring.