Winning Marketing Strategy: The Rules

By Richard J. George, Stan Golomb, John L. Stanton

Book Overview

A no-nonsense rulebook to follow to achieve a winning marketing strategy. Successful marketers don't just get lucky or serendipitously find success. They follow rules of strategy that transcend all... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0971154201
• ISBN13: 9780971154209
• Release Date: July 2009
• Publisher: Raphel Publishing
• Length: 223 Pages
• Weight: 2.40 lbs.