The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World (Financial Times Prentice Hall Books)

By Al Lieberman, Pat Esgate, Patricia Esgate

Book Overview

Over the past decade, the entertainment industry has exploded in size: it's now nearing a trillion dollars worldwide. That's five times as large as it was when the best-selling first edition of this book (then called The Entertainment Marketing Revolution) was published. Everything's changed since then: new platforms, new media, new tools, new global markets -- everything. Now, Al Lieberman and Patricia Esgate have completely revised their classic guide to reflect all these changes, and help entertainment marketers prepare for the even more massive changes that are on the way. The Definitive Guide to Entertainment Marketing surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate: Explore challenges and opportunities associated with new technologies such as smartphones and tablets Explain the implications of globalization in entertainment Demonstrate new integrated marketing approaches that build synergies across advertising, promotion, PR, and social media Preview emerging challenges that practitioners can't afford to ignore. This engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.

• Format: Paperback
• Language: English
• ISBN: 0134194675
• ISBN13: 9780134194677
• Release Date: June 2013
• Publisher: Pearson FT Press
• Length: 304 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.0" x 9.1"

Customer Reviews

The Game: Entertainment & Media

Well organized book focused of the key sectors of Entertainment and Media. Provides great insight into the areas of film, broadcast, cable, music and sports. With inside information about the companies and players, this is a great read. Highly recommended for the casual entertainment and media observer to the corporate lifers in this business.

Great breadth of coverage

This is a great compendium providing both breadth - film, cable TV, publishing, music, etc. are covered - with perspective since the narration works in recent and long-past history. In the movie section that was of particular interest to me, there was theory and also practical information such as some films aren't shown to press reviewers in advance, which is a sure sign the studio has little confidence in the appeal of these films. Etc. By the way, I'm author of "Marketing to Moviegoers" from Focal Press that covers once slice of "Marketing Revolution's" broad turf.

From A Former Student

This book mirrors the way Al teaches - colorful stories with rich insights into the industry. The book is a must read for anyone interested in the fabulous world of Media and Entertainment. It makes for an easy and fun read; most importantly when you are done, you actually remember what you read! Al has had an illustrious career that he passionately and enthusiastically shares with his students. Now the rest of the world is privy to his wisdom. Read it, you won't be disappointed.

Covers It All!

What a handy "big picture" book of the entertainment industry this is! You can get a handle on the music biz, to movie biz, to how radio and broadcast television make money. There are behind the scenes dealings by individuals and companies, as well comprehensive coverage of how a group of muscicians end up with a CD or road tour. The book's like a mini-college course on everything that entertains us. Did you know that software games is one of the fastest growing of all entertainment revenues? I didn't. The little side stories are a hoot. The main content is invaluable to understand this vast and rich industry - from how movies hit the market to how sports products get to fans and hobbyists. The book itself is entertaining!