This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the... This description may be from another edition of this product.
The 1-star reviewer is right ... this is not a straight-forward how-to book. But if you are in the magazine design field or interested in it, it's an invaluable resource. The "Art Director" term has a logical definition but is hard to grasp in reality. This book gives you the history of the profession, how it has evolved and how it has been practiced lately. There are interviews with various art directors who talk about how they define the role and how they've come to be a success in it. I do wish it was a little more up-to-date with the examples shown, and even more images would really help further comprehension. But the thing is, there is no easy answer to "how to be an art director" ... even so, this book goes a long way to helping you understand what the role is capable of and what it involves. The history alone is worth the read.
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