The Dream Job: $Port$ Publicity, Promotion and Marketing

By Melvin Helitzer

Book Overview

This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0963038729
• ISBN13: 9780963038722
• Release Date: June 2001
• Publisher: University Sports Press
• Length: 450 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.1" x 7.0" x 10.2"

Customer Reviews

One of ten best Business Books in 2000

"The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."

Best yet!

As a professor, I'm always grateful for texts which students not only can afford but hold on to even after the course is completed. The new 3rd edition of "The Dream Job: Sports Publicity, Promotion and Marketing" is just that kind of book. It is comprehensive, filled with hundreds of examples and exhibits and wonderfully humorous. Outside of that, I don't think much of it!

Team Marketing Report Book Review

"The Dream Job's new third edition means that the best guide to sports marketing has just gotten better. This book is now a must read for every sports industry executive. We agree with the Journal of Sports Marketing who called "The Dream Job" one of the most important books in our field.

Sports marketing the way it really is

I encourage students interested in sports to read the entire book so that they will realize that sports marketing is more than having a good seat at college or professional sports events

Wish I had it in 1957

By far the best book on the subject. It contains basic, vital information. I wish I had this book in 1957 when I got my first SID job. It sure would have helped