The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation

by Jarol B. Manheim

A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental...

• Format: Paperback
• Language: English
• ISBN: 1138989010
• ISBN13: 9781138989016
• Release Date: November 2015
• Publisher: Routledge
• Length: 381 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"