The Data Webhouse Toolkit: Building the Web- Enabled Data Warehouse

By Richard Merz and Ralph Kimball

"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing, IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

• Format: Paperback
• Language: English
• ISBN: 0471376809
• ISBN13: 9780471376804
• Release Date: February 2000
• Publisher: John Wiley & Sons
• Length: 416 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.6" x 8.8"

Customer Reviews

Excellent

I use this book directly in my current project and it is so useful.

Good Introduction to Web Data Warehousing

I am an avid reader of Ralph Kimball's books on Data Warehousing. I find that the books he authors well written and delivers the critical information in a digestable manner."Web Enabled Data Warehouse" is not an exception. I would recommend this book more to beginners than to readers who are already familiar with Data Warehousing and fundamentals of the Internet. Areas where the book does not have enough focus is on dynamically created pages and effect on Data Webhouse. If you are already familiar with Data Warehousing there many not be much new to glean from this book. There are differences that are encountered with a Webhouse than traditional Warehousing but the info in this book will not necessarily bridge the gap.

Uh, The best guide how to analyse your WEB events

I agree fully, that this book must recieve six stars as a minimum. Ralph Kimball has put the lid on, this is a bestseller among DW books. It's perfect in that fashion, that this is not only for IT gurus, but for the management too. It's clearly shows, that there must be made some investments in these technologies and it will pay back more than 100% of that value. Ralph Kimball is a great man with very wide and far vision ahead. It's a must read for every DW specialist and actually for every Webmaster too.

Six stars !

If you ever read a book (or rather a toolkit) by Ralph Kimball and liked it, then buy immediately the 2 others !This one really deals wuth the fact the relation between the internet and data warehousing.As allways, the approach and and advice are both practical and brilliant, the models are useful, and the tools are challenging.The impressive thing is that the book is so good even though, webhouse is actually new (2 to 3 years for the first experiment)If you're around for some time, you will understand that webhouse are here to stay.Bravo Ralph

Keys to the Kingdom

Wow; what a powerhouse! The Data Webhouse Toolkit is a crisp and clear recipe for successfully realizing the unprecedented opportunity that we have to better serve our customers, made possible by Web commerce, and for promoting the assimilation of these new insights through web based presentation to our decision makers. Both sides of this symbiotic relationship: bringing the web to the warehouse, and bringing the warehouse to the web, are presented separately, but always with a holistic sensitivity. I was also quite impressed with the terrific balance between "earth and sky"; pragmatic issues of performance, security, and web site structures are linked with non-religious, sensible discussions of privacy, corporate responsibility, and user interface philosophy. All in all, a wonderful contribution to the field; congratulations to the authors. Highly recommended. Jim Stagnitto Llumino, Inc. www.llumino.com