The Customer Satisfaction Audit

by Ronald J. Sanderson, Michael Moriarty, Abram I. Bluestein

The only sustainable competitive advantage is based on satisfying customers thoroughly. Yet research shows that less than one third of all companies have a well developed and coherent customer satisfaction process linked to operating strategies and plans.

This audit is the ideal business tool for any company seeking to analyse and improve customer satisfaction levels. It first explains the customer satisfaction process in detail, then analyses...

• Format: Paperback
• Language: English
• ISBN: 190243398X
• ISBN13: 9781902433981
• Release Date: July 2008
• Publisher: Triarchy Press Ltd
• Length: 112 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.2" x 8.3" x 11.7"