The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

By Cameron S. Foote

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

• Format: Hardcover
• Language: English
• ISBN: 0393733475
• ISBN13: 9780393733471
• Release Date: November 2011
• Publisher: W. W. Norton & Company
• Length: 224 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"